As surprisingly creative business people, we help creative organizations with business needs, and businesses with creative needs.

Who we are

Becker, Harris & Co. is a New York-based management consulting firm that provides strategic planning, creative services and business development leadership to brands, agencies, manufactures, retailers, and related businesses.
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What we do

We assist our selected clientele with a broad range of creative and strategic services including brand assessments and positioning, business development, strategic partnerships, licensing, ...
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Process

Our unique experience and knowledge, and relationships with industry leaders and major retailers, brands, capital partners and creative producers enable our clients to capitalize on an extensive ...
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Who we are

Overview

Becker Harris & Co. is a New York-based management consulting firm that provides strategic planning, creative services and business development leadership to brands, agencies, manufacturers, retailers and related businesses.

Our group was founded to bridge the gap between creative services and business strategy and operations. We assist our select clientele with a broad range of creative and strategic services including brand assessments and positioning, business development, strategic partnerships, licensing, client-customer-supplier outreach, sales planning, interactive and traditional media, and identity development.

Our founding partners have a combined 30 years of leadership with interactive development, creative, strategic and C-level management working with companies such as American Express, JP Morgan, THOM BROWNE, Boeing and Nike.

Our unique experience, knowledge and relationships with industry leaders and major retailers, brands, capital partners and creative producers enable our clients to capitalize on an extensive network of business professionals and service providers who accelerate growth and solve challenges.

As surprisingly creative business people, we help creative organizations with business needs, and businesses with creative needs.

Tom Becker

Before founding Becker Harris & Co., Tom Becker was the President and CEO of THOM BROWNE, a leading global luxury fashion house. While at TB, Tom raised significant capital, built a best in class infrastructure, launched the first global ads and negotiated partnership agreements with Brooks Brothers and Moncler.

Earlier in his career, he worked as a VP for M&A at JP Morgan, advising the corporate Treasury group on potential new business acquisitions, joint ventures and divestures with a focus on enterprise technology and payment systems..
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Tom Becker

Tom Becker

Before founding Becker Harris & Co., Tom Becker was the President and CEO of THOM BROWNE, a leading global luxury fashion house. While at TB, Tom raised significant capital, built a best in class infrastructure, launched the first global ads and negotiated partnership agreements with Brooks Brothers and Moncler.

Earlier in his career, he worked as a VP for M&A at JP Morgan, advising the corporate Treasury group on potential new business acquisitions, joint ventures and divestures with a focus on enterprise technology and payment systems.

As a Director at American Express, he ran a team in the interactive incubation unit focused on developing and purchasing new interactive technologies partnering with McKinsey on crafting breakout strategies for senior management.

Tom also launched the first interactive on-line decision platform for any of American Express’s products and was instrumental in bringing the on-line affiliate marketing platform to the firm. He began his career with Mellon Financial in Pittsburgh where he managed direct marketing campaigns for the firm’s credit card division.

Tom received his BA in History from Washington and Lee University, has over 40 hours of certified project management experience, and serves as the board President of Mockingbird Ministries.

What we do

As surprisingly creative business people, we help creative organizations with business needs, and businesses with creative needs.

We assist our select clientele with a broad range of creative and strategic services including brand assessments and positioning, business development, strategic partnerships, licensing, client-customer-supplier outreach, sales planning, interactive and traditional media, and identity development.

Industries

  • Advertising
  • Consumer Goods
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  • Interactive services
  • Media and Entertainment
  • Retail

Services

Business Services

  • Operations Planning
  • Strategic Business Planning
  • Advisory
  • Product and Service Innovation
  • Leadership
  • Sales/Distribution
  • Extension Planning
  • Business Incubation
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Creative Services

  • Media Production
  • Global Branding
  • Creative Management
  • Creative Consulting
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Industries

The need to see the big picture is ever more pressing across all industries and sectors. At Becker Harris & Co., our ability to see around corners and fundamental comprehension of today's business and creative landscape is grounded in experience that we have gained from working with and leading companies and brands. Watching the industries continue to quickly shift and morph, our goal is to help our clients set directions toward sustainable businesses.

As surprisingly creative business people, Becker Harris & Co. provides solutions at the intersection of creative services and business strategy across a multitude of industries.

The industries we serve are:

  • Advertising

    Today's advertising agencies are experiencing a similar phase of disruption and innovation that they last saw with the advent of the Internet.
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  • Apparel, Fashion & Luxury Goods

    Fast Fashion, the rise of blogging influencers, the proliferation of brand collaborations and ever growing pressures on margin...
    Read more

  • Consumer products

    At Becker Harris & Co. we work with consumer products companies in such sectors as electronics, food and beverage, apparel...
    Read more

  • Media & Entertainment

    As the split between traditional media and emerging channels shifts content syndication, cross channel and device agnostic engagement...
    Read more

  • Retail

    Retailers find themselves facing a welter of uncertainty as they wait to see how changes in technology, competition, credit availability...
    Read more

  • Technology

    The rapid pace of change and innovation in the technology sector has led to unprecedented growth over the past decade...
    Read more

Business Services

Product and Service Innovation
Product Ideation
Product and Market Research
Trend Forecasting and Risk Assessments
Leadership
C-Level Advisory Services
Training & Teaching (Trends & Technology)
Monthly Market Readings
Onsite Strategy Discussion Facilitation
Sales/Distribution
Distribution Assessments
New Client Introductions
Ongoing Supplier-Customer Outreach/Reporting
Strategic Planning - Expansion
Sell Through Reporting
Risk Analysis and Risk Planning
Merchandising
Operations Planning
Readiness Assessments
Exec. KPI Dash + Monthly Call
Risk Analysis and Risk Planning
Strategic Business Planning
Business Assessments
Business Plan Advisory
Competitive Modeling
Financial Modeling
Outsourced C-Level Oversight
Risk Analysis and Risk Planning
  • -Talent Assessments (Internal & Vendor)
  • -Business Risk Analysis
  • -Operating Risk (Technology & Process)
  • -Creative and Brand Risk
Resource Sourcing - Creative + Technology
Business Planning & Landscape Forecasting
Supplier-Customer Outreach

Creative Services

Media Production
Digital & New Media:
Media Strategy Development
Web Development
eCommerce Development
Mobile Development
Digital Video Production
Campaign Management
JV/Partnerships
Film/TV Production
App Strategy
App Development
App Production
Mobile Ad Development
Traditional Media:
Media Strategy Development
Print Development
AD Placement
Packaging Design & Development
Global Branding
Brand Renovation
Brand Assessment - Channel SWOT
Brand Landscape/Positing
Press Placement
Re-Branding/Identity
Brand Planning/Marketing Planning
Brand Promotion
Creative Management
Creative Direction
Team Management
Production Sourcing and Management
Creative Consulting
Industrial Design
Apparel Design & Sourcing
Product Design
Product Packaging
Interactive Design

Advertising

Today's advertising agencies are experiencing a similar phase of disruption and innovation that they last saw with the advent of the Internet. The rise of mobile advertising, social media and gaming, combined with the ever increasing ability to measure and track the impact and reach of campaigns is putting additional pressure on the industry to adapt. Becker Harris & Co. assists its advertising clients by strategically identifying new revenue opportunities, connecting agencies with resources, and helping lead ideation, incubation and knowledge management.

Apparel, Fashion & Luxury Goods

Fast Fashion, the rise of blogging influencers, the proliferation of brand collaborations and ever growing pressures on margin and execution are just some of the recent trends in the apparel-fashion-luxury space. Our experience incubating new brands, C-Level managing global brands, sourcing collaborations, optimizing production and raising capital while maintaining brand discipline brings seasoned expertise to our clients in this sector.

Consumer Products

At Becker Harris & Co. we work with consumer products companies in such sectors as electronics, food and beverage, apparel and specialty goods. Recently, we have seen a desire by our clients to look for ways to reach deeper into these sectors to address scale and operations. The result is to create sustainable business and business practices to keep up with the ever-changing products landscape.

Media & Entertainment

As the split between traditional media and emerging channels shifts content syndication, cross channel and device agnostic engagement become significant opportunities for extension and growth. With over 15 years of proven success, Becker Harris & Co. have impacted businesses by harnessing best practices in TV, Web, Mobile and Film Integrations.

Retail

Retailers find themselves facing a welter of uncertainty as they wait to see how changes in technology, competition, credit availability, commodity prices and consumer demand will pan out. The one thing that is clear, however, is that waiting is the last thing they should do. It is only by taking decisive action that companies will offset pressures on their top line, enhance their profitability, and emerge in a stronger financial position to make the investment required for long-term value creation as the economy rebounds.

Technology

The rapid pace of change and innovation in the technology sector has led to unprecedented growth over the past decade. Understanding who is going to win and who is going to lose the battle for longterm relevancy has become increasingly difficult. From innovations in mobile applications, to the rise of game-like behaviors and open-sourced infrastructure - today's businesses and service providers have more information and options than ever. Our team of experts have been leaders in the technology industry and can help businesses of all sizes navigate the landscape of options and choices to create longterm solutions for sustainable businesses.

Industries

Process

Listen

lis•ten | lis-uhn | verb [intrans.]
to give attention with the ear; to pay attention;
 

We believe that active listening leads to clear thinking.

We know it’s hard for us to understand if we’re doing the talking, and listening before pitching enables us to efficiently create solutions that are sustainable for our clients.
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Act

act | akt | verb [intrans.]
anything done, being done, or to be done; deed;
 

We believe if you fail to plan, you plan to fail.

Active listening and deep understanding brings forth solutions.
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Measure

meas•ure | mezh-er | verb [trans.]
any standard of comparison, estimation, or judgment.

We believe every activity has a basis of measurement - be it subjective or objective

Delivering successful projects for clients depends on detailed data review to measure performance.
Read more >

Listen

lis•ten | lis-uhn | verb [intrans.]
to give attention with the ear; to pay attention;
 

We believe that active listening leads to clear thinking.

We know it's hard for us to understand if we're doing the talking, and listening before pitching enables us to efficiently create solutions that are sustainable for our clients. After every touchpoint with our group, we'll tell you what we've heard because listening is the foundation of our discipline.

Research is a critical part of our method that allows us to understand our client's objectives. We combine what we think with what data says to validate assumptions and ideas.

All activity has purpose, whether it's to sell a product, or reshape an identity, we guide our clients in the process to clearly define theirs. Understanding our client's needs, requirements, business and brand identities, help us architect thought-rich and fact-based engagements. Before we engage, we define clear objectives, timetables and deliverables with our clients.

Act

act | akt | verb [intrans.]
anything done, being done, or to be done; deed;
 

We believe if you fail to plan, you plan to fail.

Active listening and deep understanding brings forth solutions. When strategic, creative and intelligent ideas are coupled with defined goals, methods and processes, solutions become sustainable, not disposable.

Our streamlined approach to production and execution enables us to efficiently deliver high quality, time-sensitive and cost-effective solutions. We draw from a diverse network of industry-leading business leaders, creatives and technicians who are appropriately matched with each production.  Projects are managed by a team of BHC Partners using a collaborative data-sharing and communication system, enabling us to meet strict deadlines to deliver projects on budget.

Once we've finalized production, we'll launch a promotion strategy based on our client objectives. As experts across all forms of media - traditional, interactive and emergent - our media planning and buying structure maximizes visibility while focusing on driving behaviors and changing brand perceptions in targeted and measurable ways.

Measurement allows us to monitor and adapt effectiveness in realtime through our network of tastemakers, search and media partners to focus and adjust throughout our engagements.

Measure

meas•ure | mezh-er | verb [trans.]
any standard of comparison, estimation, or judgment.

We believe every activity has a basis of measurement - be it subjective or objective

Delivering successful projects for clients depends on detailed data review to measure performance. Building longterm business relationships means not leaving once a project is launched and delivering ongoing analytics helps our clients protect their project investments.

Analyzing performance, watching the competition and understanding our client's success measures underscores that everything we do is solution foxed and measured.

Contact Us

our location: t465 washington street New York, NY 10013


Becker Harris & Co.

151 Lafayette Street
NY NY 10013
P: +1 (917) 727 1242
F: +1 (917) 591 5871
hello@beckerharris.com

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